Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect information you provide directly to us, including:

• Account Information: Name, email address, password, phone number
• Billing Information: Payment card details (processed securely by Stripe), billing address
• Shipping Information: Delivery address, delivery instructions
• Communication Data: Messages you send us, customer service interactions
• Preferences: Product preferences, dietary restrictions, email preferences

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on pages, click patterns
• Cookies: See our Cookie Policy section below
• Referral Data: How you arrived at our website

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Manage your account and subscriptions
• Send order confirmations, shipping updates, and delivery notifications
• Process payments securely through our payment processor (Stripe)
• Respond to your questions and provide customer support
• Send marketing communications (with your consent)
• Improve our website, products, and services
• Detect and prevent fraud
• Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share your information with:

3.1 Service Providers

• Stripe: For secure payment processing
• Delivery Partners: To fulfill and deliver your orders
• Email Services: To send transactional and marketing emails
• Analytics Providers: To help us understand website usage
• Cloud Hosting: To store and process data securely

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

3.3 Business Transfers

If Long Life is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (HTTPS/TLS)
• Secure payment processing through PCI-compliant providers
• Regular security assessments and monitoring
• Access controls limiting who can view your data
• Secure data storage with encrypted databases

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Privacy Rights

5.1 All Users

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-out: Unsubscribe from marketing communications at any time
• Account Closure: Request closure of your account

5.2 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your CCPA rights

5.3 European Users (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to data portability
• Right to restrict processing
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

6. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Keep you logged into your account
• Remember your cart contents
• Analyze website traffic and usage patterns
• Personalize your experience

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality (authentication, cart)
• Analytics Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations (e.g., tax records)
• Resolve disputes and enforce agreements

Order and transaction data is retained for 7 years for tax and legal purposes. You may request deletion of your account at any time, though some information may be retained as required by law.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Email Communications

We send the following types of emails:

• Transactional Emails: Order confirmations, shipping updates, password resets (cannot be unsubscribed)
• Marketing Emails: Promotions, newsletters, product updates (can be unsubscribed)

You can manage your email preferences in your account settings or by clicking the unsubscribe link in any marketing email.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us: